Management, BBA

The BBA with management major prepares students to achieve a high level of success in the business world.  Management students benefit from a broad base of accounting, economics, marketing, and management curriculum.  Our management students are well prepared to pursue employment after graduation or continue toward an MBA or other graduate program in the business discipline.  

Our students are required to participate in an internship when they reach Junior or Senior status.  Our students are also encouraged to choose electives such as a foreign language or a minor to further enhance their marketability.

Program Learning Outcomes

The following learning outcomes are linked to assignments and activities throughout this program:

    1) CRITICAL THINKING: Professional graduates think critically and apply systems thinking to decision-making.

    2) PROBLEM-SOLVING and APPLICATION:  Professional graduates apply functional area concepts and theories appropriately.

    3) PROFESSIONAL COMMUNICATION: Professional graduates communicate effectively by preparing and delivering oral and written presentations using appropriate technologies.

    4) PROFESSIONAL and SOCIAL RESPONSIBILITY: Professional graduates align personal and organizational conduct with ethical and professional standards that include vocational understanding of responsibility to God, self, organization, community, and the world.

    5) MARKETING COMMUNICATIONS: Professional graduates assimilate integrated marketing communications and consumer-driven research concepts, systems and tools to obtain, evaluate, and disseminate information to be used for marketing decisions.

    6) INTERPERSONAL COMMUNICATIONS and HUMAN RESOURCES: Professional graduates demonstrate understanding of diversity, law, and best practices in human resources to effectively recruit, select, train, and retain employees.

Requirements for the BBA in Management

General Education Core 34 hours

(The Social and Behavioral Science general education requirement is covered in the major by BUS 2403. The Global Studies and Diversity general education requirement is covered in the major by BUS 3033.)


Business Core 42 hours

Management Major 30 hours

ACC 3223Managerial Accounting

3

BUS 4813Business Internship

3

FIN 3253Risk Management

3

HRM 3613Human Resource Management

3

LDR 3653Strategic Leadership Theory and Practice

3

MGT 3603Organizational Behavior

3

MGT 3713Operations Management

3

MKT 4513Marketing Management

3

 

MKT 3533Consumer Behavior

3

OR

MKT 3543Integrated Marketing Communications

3

OR

MKT 3573Services Marketing

3

 

MGT 3683Small Business and Entrepreneurship

3

OR

MGT 3703Management Information Systems

3

OR

MGT 3723Non-Profit Management

3

OR

SEN 2013Introduction to Social Entrepreneurship

3

Electives 14 hours

(COM 3533, and PSY 2013 are recommended)

Total Credit Hours: 120

Minors for Management Majors:

Courses cannot be used for both minor and major requirements. Additional requirements may be substituted. See dean for details.

Accounting Minor - Requires the following 18 hours:

ACC 3113Intermediate Accounting I

3

ACC 3123Intermediate Accounting II

3

ACC 3143Cost Accounting

3

ACC 3213Auditing

3

ACC 3313Taxation

3

ACC 4313Accounting Theory

3

Social Entrepreneurship Minor - Requires the following 18 hours

FIN 3303Non-Profit Financial Management

3

MGT 3683Small Business and Entrepreneurship

3

MGT 3723Non-Profit Management

3

SEN 2013Introduction to Social Entrepreneurship

3

SEN 3003Case Studies in Social Entrepreneurship

3

AND

Choose 3 hours from:

HIS 3423Globalization in the Developing World

3

MIN 2403Missions Outreach Internship

3

MIN 3423Issues in Culture and Evangelism

3

MIN 3623The Church and Society

3

PRN 2613Introduction to Public Relations

3

SWK 3003Human Behavior and the Social Environment

3

SWK 3103Social Welfare and Public Policy

3

Marketing Minor - Requires the following 18 hours:

MKT 2503Principles of Marketing

3

MKT 3533Consumer Behavior

3

MKT 3543Integrated Marketing Communications

3

MKT 3573Services Marketing

3

MKT 4513Marketing Management

3

PRN 2613Introduction to Public Relations

3

Courses toward minor cannot concurrently apply toward courses within the degree core, major, concentration, or track. If a concurrent requirement exists, a student may choose from the following courses to complete the minor: BUS 3003JRN 2513JRN 3523MED 3113, and PRN 3513.

Sports Management Minor - Requires the following 18 hours:

SMG 2223Principles and Practices of Sports Administration

3

SMG 2263Managing Sports Organization

3

SMG 3003Sports Marketing

3

SMG 3283Practicum in Sports Management

3

SMG 4113Legal Aspects of Sports

3

SMG 4253Facility and Event Planning

3

Strategic Leadership Minor - Requires the following 18 hours:

LDR 3633Conflict Management & Negotiation

3

LDR 3653Strategic Leadership Theory and Practice

3

LDR 3733Leadership in a Diverse World

3

LDR 3713Leadership of Teams

3

LDR 4113Leadership Research and Decision Making

3

LDR 4513Strategic Change and Leadership

3