Sports Management, BBA

The BBA with Sports Management Major prepares students for careers in fitness center management, sports public relations, recreation management, sports promotions, sports marketing, event management, and commercial/professional sports administration.

Program Learning Outcomes

The following learning outcomes are linked to assignments and activities throughout this program:

  1. Professional graduates think critically and apply systems thinking to decision-making.
  2. Professional graduates apply functional area concepts and theories appropriately.
  3. Professional graduates communicate effectively by preparing and delivering oral and written presentations using appropriate technologies.
  4. Professional graduates align personal and organizational conduct with ethical and professional standards that include vocational understanding of responsibility to God, self, organization, community, and the world.
  5. Professional graduates demonstrate an understanding of financial, ethical, legal, and socio-cultural issues in today’s world and how each applies to various aspects of the sports industry.
  6. Professional graduates apply fundamental marketing concepts to the sports industry and understand the unique aspects of the sports product, the sports consumer, and the sports marketplace.

Requirements for the BBA in Sports Management

General Education Core 34 hours

Business Core (as defined above) 42 hours

Sports Management Major 30 hours

SMG 2223Principles and Practices of Sports Administration

3

SMG 2263Managing Sports Organization

3

SMG 3003Sports Marketing

3

SMG 3123Sports in Society

3

SMG 3283Practicum in Sports Management

3

SMG 4113Legal Aspects of Sports

3

BUS 4813Business Internship

3

Choose three from the following: 9 hours

SMG 3013History and Philosophy of Sports

3

SMG 3023Recreation Management

3

SMG 3033Theory in Coaching

3

SMG 3613Emerging Issues in Sports Management

3

SMG 3623Special Topics in Sports Management

3

SMG 4253Facility and Event Planning

3

Electives 14 hours

(COM 3533, AND PSY 2013 are recommended)

Total Credit Hours: 120

Minors for Sports Management Majors

Courses cannot be used for both minor and major requirements. Additional requirements may be substituted. See dean for details.

Accounting Minor – Requires the following 18 hours:

ACC 3113Intermediate Accounting I

3

ACC 3123Intermediate Accounting II

3

ACC 3143Cost Accounting

3

ACC 3213Auditing

3

ACC 3313Taxation

3

ACC 4313Accounting Theory

3

Marketing Minor - Requires the following 18 hours:

MKT 2503Principles of Marketing

3

MKT 3533Consumer Behavior

3

MKT 3543Integrated Marketing Communications

3

MKT 3573Services Marketing

3

MKT 4513Marketing Management

3

PRN 2613Introduction to Public Relations

3

Courses toward minor cannot concurrently apply toward courses within the degree core, major, concentration, or track. If a concurrent requirement exists, a student may choose from the following courses to complete the minor: BUS 3003JRN 2513JRN 3523MED 3113, and PRN 3513.

Management Minor – Requires the following 18 hours:

HRM 3613Human Resource Management

3

LDR 3653Strategic Leadership Theory and Practice

3

MGT 3603Organizational Behavior

3

MGT 3683Small Business and Entrepreneurship

3

MGT 3713Operations Management

3

MKT 3543Integrated Marketing Communications

3

Strategic Leadership Minor – Requires the following 18 hours:

LDR 3653Strategic Leadership Theory and Practice

3

LDR 3633Conflict Management & Negotiation

3

LDR 3733Leadership in a Diverse World

3

LDR 3713Leadership of Teams

3

LDR 4113Leadership Research and Decision Making

3

LDR 4513Strategic Change and Leadership

3