Mass Communication, BS

The Mass Communication program will prepare you to think critically as well as communicate clearly and effectively. Your coursework will prepare you to become a professional in the media field who exhibits ethical and faith-based approaches to your work.

The program offers a selection of five tracks to specialize in: journalism, public relations, broadcast media, digital media arts, and graphic design.

The broadcast media, digital media arts, and graphic design tracks are hands on, technical programs offered through a special partnership we have with Specs Howard School of Media Arts. Students pursuing these tracks should take the Specs Howard coursework during their sophomore or junior year. This portion of coursework requires three consecutive semesters and students must be prepared to pay summer tuition when financial aid is not dispersed.

Students pursuing the journalism and public relations tracks complete all coursework at Rochester College.

Program Learning Outcomes

The following learning outcomes are linked to assignments and activities throughout this program. After completing program requirements, students will be able to:

  1. Produce all forms of mass communication by applying functional area concepts and theories through writing, oral presentations and digital technologies.
  2. Critically evaluate their own work and that of others for accuracy, fairness, and clarity.
  3. Understand and evaluate the historical and cultural of mass communication with special focus on audience diversity and a faith perspective of communication practices.
  4. Apply professional ethical principles aligned to the First Amendment with special focus on the relationship between media ethics and a faith system. 

All students will obtain practical experience by working on Shield, RC’s student media, and through a media internship.

Requirements for the BS in Mass Communication

General Education Core 40 hours

Mass Communication Major 30 hours

Must take three one-hour workshops

JRN 1101Shield Media Workshop

1

Take all of the following:

JRN 2513Media Writing

3

MED 2013Intro to Mass Communication

3

MED 3003Media and Society

3

MED 3013Mass Communication Theory

3

MED 3113Digital Media Strategies

3

MED 4113Media Law

3

MED 4893Media Internship

3

MED 4943Media Ethics

3

MED 4953Media Seminar and Portfolio (capstone course)

3

MED 4953: capstone course

Choose One Track (see following tables): 24-33 hours

  • Broadcast Media 
  • Digital Media Arts
  • Graphic Design
  • Journalism
  • Public Relations

Minor (recommended) 18 hours

Electives 1-17 hours

Total Credit Hours: 120

Track Options for Mass Communication Major

Journalism Track

COM 3533Intercultural Communication

3

JRN 2723Reporting & Interviewing

3

JRN 2833Digital Photography

3

JRN 3223Editing and Content Management

3

JRN 3523Publication Design

3

JRN 4313Feature Writing

3

JRN 4333Editorial Writing

3

JRN 3423Video Storytelling

3

Total Credit Hours:24

Broadcast Media Track (Specs Howard)

Total Credit Hours:31

Digital Media Arts Track (Specs Howard)

DMA 1114Digital Media Arts I

11.5

DMA 1214Digital Media Arts II

10.5

DMA 1314Digital Media Arts III

11

Total Credit Hours:33

Graphic Design Track (Specs Howard)

Total Credit Hours:32

Public Relations Track

COM 3533Intercultural Communication

3

JRN 2723Reporting & Interviewing

3

JRN 2833Digital Photography

3

 

JRN 4313Feature Writing

3

OR

JRN 4333Editorial Writing

3

 

MKT 2503Principles of Marketing

3

PRN 2613Introduction to Public Relations

3

PRN 3513Public Relations Writing and Visual Design

3

PRN 4323Public Relations Campaigns and Strategies

3

Total Credit Hours:24