Mass Communication/Marketing Communication (Accelerated Program), BS

Requirements for the BS in Mass Communication–Marketing Communication – Accelerated Learning

General Education Core 37 hours

Mass Communication Major 33 hours

COM 3533Intercultural Communication

3

JRN 2513Media Writing

3

MED 2013Intro to Mass Communication

3

MED 3003Media and Society

3

MED 3013Mass Communication Theory

3

MED 3113Digital Media Strategies

3

MED 4113Media Law

3

MED 4943Media Ethics

3

MED 4953Media Seminar and Portfolio (capstone course)

3

PRN 2613Introduction to Public Relations

3

PRN 3513Public Relations Writing and Visual Design

3

Marketing Communication Track 18 hours

BUS 3003Business Communication

3

LDR 3713Leadership of Teams

3

MKT 2503Principles of Marketing

3

MKT 3533Consumer Behavior

3

MKT 3543Integrated Marketing Communications

3

SEN 3003Case Studies in Social Entrepreneurship

3

Electives 32 hours

Electives will vary from program to program. 

  1. Specs Howard School of Media Arts program in Broadcast Media or Graphic Arts - 24 - 36 hours
  2. MACA track from Macomb Community College - 44 hours
  3. MAET, Graphic Design, or Communication Technology from Mott Community College - 44

Total Credit Hours: 120