Sports Management, BBA

The BBA with Sports Management Major prepares students for careers in fitness center management, sports public relations, recreation management, sports promotions, sports marketing, event management, and commercial/professional sports administration.

Program Learning Outcomes

The following learning outcomes are linked to assignments and activities throughout this program:

  1. CRITICAL THINKING: Professional graduates think critically and apply systems thinking to decision-making.
  2. PROBLEM-SOLVING AND APPLICATION: Professional graduates apply functional area concepts and theories appropriately.
  3. PROFESSIONAL COMMUNICATION: Professional graduates communicate effectively by preparing and delivering oral and written presentations using appropriate technologies.
  4. SOCIAL AND ETHICAL RESPONSIBILITY: Professional graduates align personal, professional, and organizational conduct with ethical and professional standards of conduct including an understanding of corporate social responsibility.
  5. VOCATIONAL AWARENESS: Professional graduates demonstrate an understanding of God's ongoing story in the world and their responsibility to God, self, organization, and the world as a part of that ongoing story.
  6. SPORTS INDUSTRY AWARENESS: Professional graduates demonstrate an understanding of financial, ethical, legal, and socio-cultural issues in today’s world and how each applies to various aspects of the sports industry.
  7. MARKETING THE SPORTS PRODUCT: Professional graduates apply fundamental marketing concepts to the sports industry and understand the unique aspects of the sports product, the sports consumer, and the sports marketplace.

Requirements for the BBA in Sports Management

General Education Core 35 hours

(The Social and Behavioral Science general education requirement is covered in the major by BUS 2513. The Global Studies and Diversity general education requirement is covered in the major by BUS 3033.)

Business Core 42 hours

Sports Management Major 30 hours

SMG 2223Principles and Practices of Sports Administration

3

SMG 2263Managing Sports Organization

3

SMG 2283Practicum in Sports Management

3

SMG 3003Sports Marketing

3

SMG 3123Sports in Society

3

SMG 4113Legal Aspects of Sports

3

SMG 4813Sports Management Internship

3

Choose three from the following: 9 hours

SMG 3013History and Philosophy of Sports

3

SMG 3023Recreation Management

3

SMG 3033Theory in Coaching

3

SMG 3613Emerging Issues in Sports Management

3

SMG 3623Special Topics in Sports Management

3

SMG 4253Facility and Event Planning

3

Electives 13 hours

(COM 3533, AND PSY 2013 are recommended)

Total Credit Hours: 120