Marketing Minor

Requirements for the Minor

Requires the following 18 hours:

MKT 2503Principles of Marketing

3

MKT 3533Consumer Behavior

3

MKT 3543Integrated Marketing Communications

3

MKT 3573Services Marketing

3

MKT 4513Marketing Management

3

MCM 2613Introduction to Public Relations

3

Courses toward minor cannot concurrently apply toward courses within the degree core, major, concentration, or track. If a concurrent requirement exists, a student may choose from the following courses to complete the minor: BUS 3003JRN 2513JRN 3523MED 3113, and PRN 3513.