Mass Communication/Marketing Communication (Accelerated Program), BS

Requirements for the BS in Mass Communication–Marketing Communication – Accelerated Learning

General Education Core 37 hours

(The Global Studies and Diversity general education requirement is covered in the major by COM 3533.) 


Mass Communication Major 33 hours

COM 3533Intercultural Communication

3

MCM 2013Intro to Mass Communication

3

MCM 2513Media Writing

3

MCM 2613Introduction to Public Relations

3

MCM 3003Media and Society

3

MCM 3013Mass Communication Theory

3

MCM 3113Digital Media Strategies

3

MCM 3513Public Relations Media Techniques

3

MCM 4113Media Law

3

MCM 4943Media Ethics

3

MCM 4953Media Seminar and Portfolio (capstone course)

3

Marketing Communication Track 18 hours

BUS 3003Business Communication

3

LDR 3713Leadership of Teams

3

MKT 2503Principles of Marketing

3

MKT 3533Consumer Behavior

3

MKT 3543Integrated Marketing Communications

3

SEN 3003Case Studies in Social Entrepreneurship

3

Electives 32 hours

Electives will vary from program to program. 

  1. Specs Howard School of Media Arts program in Broadcast Media Arts, Digital Media Arts, or Graphic Design- 24 - 36 hours
  2. AAS Media and Communication Arts from Macomb Community College - 44 hours
  3. AAS in either Media Arts & Entertainment Technology or Graphic Design from Mott Community College - 44


Total Credit Hours: 120